26 live sessionsCameras offBuild it AND sell it
You walk in with nothing to sell. You walk out selling it.
30 days, live with me every day. We build the thing and I teach you how to sell it.
We build it on the calls and then I teach you to market it. By November 10 you have a real product, a price on it, a brand, a page people can buy from, the words that sell it, and a content plan you actually run. Not just the thing. The selling of the thing.
Get in · $297 · or 4 × $89
Day 1 is Monday, October 12. Doors close October 11 at 11:59 p.m.
Read this part first
Twenty five years and a blank piece of paper.
I have had this conversation in my DMs so many times I could type it in my sleep. So I'm going to ask you the same things I ask them.
Is there a Notes app on your phone with thirty one entries in it called IDEA?
Have you watched the same video about digital products maybe forty times over eleven months?
Does the friend whose kid just got diagnosed call you? Does the cousin mid divorce call you? Does the woman at work who needs to fight an insurance denial call you?
Do you answer every single time, for free, for forty minutes?
And then do you watch somebody half your age sell a $497 course on the exact thing you just explained for nothing?
You've never charged anybody for any of it. Not once. Which means nobody has ever told you no, so eleven months in you still have no evidence either way. You have never taken the test.
Everybody keeps saying find your thing. You don't have a thing. You have a life, and nobody's paying you for that yet.
You've already tried
None of it worked, and you've decided the problem is you.
I want to name what's actually in your history, because you've never said most of it out loud to anybody.
The folder of things you bought and never opened
Eight or nine of them between $17 and $67. Templates, workbooks, a niche clarity bundle, a Notion system. Two are still unopened in an inbox you're scared to search. Every one of them handed you a framework with a blank in the middle, and the blank was you.
Selling somebody else's course
A bundle, a done for you product, a resale license. Posting about a thing you didn't make, to an audience you couldn't talk to honestly, because there was nothing of you in it. It felt like acting, and acting is exhausting.
The MLM you don't talk about
Skincare, supplements, leggings, oils. Eight to fourteen months, and you lost money, and worse than the money you lost the easy way two friendships used to feel. There's a specific text you sent that you still think about.
The coach, or the program, or the free five day challenge
Four or five figures, or five days that turned out to be four days of pitch. You looked around the room and everybody in it was twenty nine and selling marketing to other people who sell marketing. Nobody in there had ever actually done anything.
Years of free content
You can define a lead magnet, a funnel, an opt in and a value ladder. You've watched the same video maybe forty times in eleven months. It's not new to you. You know all of it and you still can't move, and that's the part that scares you.
And the thing you say in the mirror
It isn't I'm not good enough. You know you're good. It's I'm too late. And when your sister asks what you've been up to you say I'm just looking into some things, because naming it makes it a thing you can be seen failing at.
You bought things and didn't do them, so you decided you're the broken variable. You're not. Every single one of those asked you to figure out the thing alone, at 11pm, on a Tuesday, with nobody waiting on you.
The actual reason none of it worked
You've been trying to hack this on your own for eleven months.
Not one of those purchases was a bad product. The MLM had a real comp plan. The $597 course had 47 modules of real information. The free challenge taught real things. Every one of them handed you the what and then walked away, and you sat down alone on a Tuesday night and tried to reverse engineer the how out of a PDF.
You'd get to the part where you had to make a decision nobody could make for you. Which idea. What format. What price. What to say. And with nobody there to answer, you closed the laptop. Then you called that proof you can't do this.
You were never missing information. You were missing a roadmap in order, somebody in the room when the decision came up, and a reason to open the laptop on a night you didn't feel like it. That's the entire design of these 30 days.
Where the $297 goes
You already know what $597 buys you.
I've bought them and I've sold one, so I'm not going to pretend I'm above it. But you and I both know how it goes.
The $597 course
47 modules and 17 streams of income
Print on demand, and Etsy, and affiliate links, and faceless reels, and UGC, and dropshipping, and a course about making courses.
You watch the first six modules in one weekend because that part feels amazing.
Module seven asks you to pick your niche. You sit there. You close the laptop.
You open it once in March. You never open it again.
Eleven months later you're still watching other people make money online and wondering what they have that you don't.
And nothing in the whole thing was yours. Not one piece of it came out of your own life.
This, for $297
One offer that came out of your own life, and it's finished
Zero modules. 26 nights where the work happens live and I'm in the room.
One offer, built out of the thing you already lived and already know cold.
Something you can stand behind. When somebody asks you a question about it at 11pm you already know the answer, because you lived the answer.
A brand and a page and a content plan around it, so it can actually be found.
It's out in the world by November 10 and you've already asked real people to buy it.
Selling something you have full conviction in is a completely different job than selling something you're hoping nobody asks you about. That's the difference between the two columns, and it's also the difference in how you'll feel posting on a random Wednesday in February.
What you actually want
You don't want a business. You want your time back and you want it to feel like you.
Nobody says this part out loud because it sounds small. It isn't small.
A Tuesday afternoon that belongs to you, and money that shows up whether or not you were in a chair for it.
Making enough that you're not scared. Not $40K months. Enough.
Getting paid for the forty minute phone call you've been giving away free for twenty five years.
Something you'd be glad to put your name on. Something you can talk about at a party without your face going hot.
Posting things you actually mean, in your own voice, instead of a trending audio and a pointing arrow.
Being able to say the sentence when somebody asks what you do, and having them say oh, my friend needs that.
Knowing the twenty years weren't wasted. That's the real one.
How it actually works
The product comes out of what you've already done.
Twenty three years of payroll. Nineteen years of insurance appeals and IEP meetings. Eleven years running someone else's warehouse. A diagnosis you had to learn medicine for. A divorce you had to learn law for. Whatever the hardest thing was and whatever the career was, that's the raw material, and week one is us digging it out and getting specific about what you actually know how to do.
Then we build the thing you'd hand somebody who's standing where you were standing. And when it's finished you take it public and you also take it to the people who already come to you, because they're the ones who already know what you're good at.
We start building your audience in here too, and I'm not going to lie to you about the timeline.
Nobody has 10,000 followers in 30 days and anybody selling you that is lying to you. What you'll have is the profile, the content plan, the first 30 days of posts and the habit, running at the same time as the build. Growing it is the long game and we start it on the calls.
The 30 days
Two weeks building the thing. Two weeks learning to sell it.
Half of this challenge is the product. The other half is marketing it, because a finished thing nobody knows about is a folder on your desktop. 45 minutes a day at the same time every day. Most of the work happens on the calls with me. Some days you'll have something small to finish after, and I'll always tell you the night before what it is. Sundays are dark and they're for catching up, which is not a big deal and I'll say so out loud every week.
WEEK 1 · OCT 12-18
What you already know
Your career, the thing you lived through, and what people already call you about. Your idea comes out of your own life, and by Friday it's one sentence.
WEEK 2 · OCT 19-25
The container and the brand
A course, a community, a guide, templates, a workshop. We pick the format that fits how you show up energetically, name it, and set up how you look online.
WEEK 3 · OCT 26 - NOV 1
Build it and price it
Build blocks all week on the calls until the product is finished, with a number on it by Thursday and the words that sell it written by Saturday.
WEEK 4 · NOV 2-10
Launch it
Your page is live, your content plan is written, you post publicly, and you tell the people who already come to you. Then you deliver it.
November 10
What you have on Day 30
A real product exists that did not exist thirty days ago. Finished, priced, and out in the world with a brand around it.
✓ A finished product. A course, a community, a guide, a template set, a workshop series. Built in the format that fits how you actually show up, and done, not outlined.
✓ A price on it, and the words that sell it, written.
✓ A brand. A name, how it looks, how it sounds, and the one sentence you say when somebody asks what you do.
✓ An online presence. Your profile rewritten, a page people can actually buy from, and a way to collect emails.
✓ A social media strategy you'll keep doing. What you post, how often, and 30 days of it planned out, built around your life instead of somebody's posting schedule.
✓ A launch that already happened. Posted publicly, sent to the people who already come to you, and delivered to whoever said yes.
✓ Your own numbers. What you posted, who came, who bought, what they said, and what to do again next month.
Why the last thing didn't sell
Selling something you didn't build is the hardest work there is.
Maybe you've been pushing somebody else's course, or a done for you digital product you bought in a bundle, or a template pack with your name slapped on it. And it feels like pulling teeth every single day.
I made $500,000 reselling somebody else's course and I will never talk down about doing it. It taught me everything. But I couldn't answer a single question about it that wasn't in the slides, and when the thing changed four times I had zero say. There's nothing of you in it, so there's nothing to say about it, so posting feels like acting.
When it's built out of your own twenty years, you can talk about it forever. You can answer anything anybody asks you at 11pm without looking anything up. Selling it stops feeling like selling and starts feeling like the forty minute phone call you've been giving away for free.
Build something you'd be glad to have your name on. That's the whole reason this thing takes 30 days instead of a weekend.
The brand half
We build the product and how people find it at the same time.
A finished product nobody can find is a folder on your desktop. So while we build the thing, we build the way you show up online next to it. Your profile, your one sentence, what you post, and where somebody clicks to buy.
And I'm not handing you a posting schedule built for a 27 year old with a ring light. We write a content plan around your actual week, in your actual voice, about the thing you've been living for twenty years. Same as I did. 432 posts before I gave myself one day off.
Your profile
Rewritten so a stranger knows in four seconds what you do and who for.
Your content
What to post, how often, and 30 days of it written down before Day 30.
Your page
A live place to buy the thing, and a way to collect emails while you sleep.
The honest part
I can't promise anybody makes money in 30 days. I've had a $178,000 month and I've had months at $0.00. What I can promise is that on day 30 you will have asked. Most people never get that far because most people never build the thing.
Most women in here will get zero to two yeses out of twenty. That is the normal result and it isn't a verdict on you. I'll tell you that on Day 22, before you send anything, and I'll say it again on Day 25 when the room is quiet.
Being straight with you
What you're not getting
I have bought a lot of things that were mostly a pitch with a workbook attached. So here is what is missing on purpose.
No bonus stack
Nine bonuses reads like an apology for a weak thing in the middle. There's one thing in the middle and it's the daily call.
No income screenshots
Not on this page, not on the calls. You've seen enough Stripe dashboards on your For You page.
The word expert, zero times
You're not claiming anything you'd have to defend in a comment section. We're naming the thing people already call you about.
No accountability partner
Nobody is assigned to text you. You have enough people needing something from you at 9pm.
No extension
Doors close October 11 at 11:59 p.m. and then they're shut, because an extension teaches everybody my deadlines are decorative.
Nothing aspirational
Imagine waking up to sales. Canva pays your mortgage. That whole genre makes me want to rip my eyelashes off one by one.
Who's running it
I'm Meg.
Three years ago I was managing a spin studio and nannying, 60 hours a week, selling my own stuff and doing Amazon deliveries. I made $500,000 reselling somebody else's course from June of 2023 to July of 2024 and then I stopped doing it, because that course changed four different times after I stopped and I had zero say in any of it.
I will never hate on anybody reselling a course. That's how I made my first million dollars and I fucking loved that course. It taught me what a landing page even was.
Since then I've built and launched my own everything. Courses, a membership community, live challenges, webinars, masterclasses, PDFs, template sets, group coaching. I've priced them, written the pages, run the launches, and watched some of them do great and some of them flop, so when you pick your container in week two I've already made the mistake you're about to make.
I posted on these apps 432 times before I gave myself one day off. Birthdays, Christmas, vacation, all of it. I've had a $178,000 month and I've had months at $0.00. I'm your ADHD bestie who happens to have receipts.
This has worked for somebody exactly like you
Jennifer had spent $7,000 and had 100 followers.
Seven thousand dollars on courses trying to make money online. She didn't want to resell somebody else's product and she didn't want to post the make money online content that was selling. So we built her own brand instead, out of what she actually knew.
Same order as this challenge. Find the thing, pick the container, build it, price it, put a brand and a page around it, then go sell it.
She has three digital products launched, people downloading her free guide every week, and daily sales coming in. Off 3,800 followers, not 100,000.
100 → 3,800
followers, and the followers came after the offer, not before it
3
digital products launched, all hers
Daily
sales, plus a free guide people download on their own
$7,000
spent before this on courses that didn't get her there
Jennifer paid for one-on-one to get that. The 30 days are the same roadmap, in the same order, in a room with 400 other women, for $297.
One payment, or four payments of $89 spread across the four weeks. The plan exists because most of you don't have a business yet, and the number was never really the fear. The fear is being the woman who spent money her family might need.
Get in for October 12The things you're actually thinking
I buy things like this and then I don't do them.
Right, of course you do. There's a folder and an inbox you're afraid to search and I have one too. Every one of those things handed you a framework with a blank in the middle and left you alone with it. This is 26 nights where the blank gets filled while somebody is on the line with you, and a woman with your phone number who is expecting a text when the call ends.
Is this going to be four days of pitch?
You already paid, so I have nothing to sell you for 29 days. On Day 30 I'll tell you what The Alignment Code is, once, after I name what you built. Your $297 comes off it.
Do I have to be on camera?
No. Cameras off and mics off every day, and I say it out loud at the start of every session. You can do the whole thing with your face nowhere near it and your name never read out loud if you don't want it read.
What if I do the exercise and nothing comes up?
If you can only find four, you're undercounting, and I'll say that twice on Day 2. The woman at work who asked how to fight the insurance denial counts. The cousin who called at 11pm counts. The mom in the parking lot counts. You've been calling those phone calls being a nice person for twenty five years.
What if I ask twenty people and nobody buys it?
Then you have a finished product with a price on it, a page it lives on, a content plan running, and twenty conversations that never existed before, and you'll know exactly what came back. Most women get zero to two yeses. I tell you that on Day 22 before you send a single message, and on Day 25 I lead with the woman who got zero.
Do I have to sell to my friends and family?
You're going to the people who already came to you and asked you for help with this exact thing. Nobody is texting a cousin about a starter kit. The twenty are the people who already treat you like the person who knows.
I've seen all of this before. It's not new to me.
You're probably right. You can define a lead magnet and a value ladder and you've been able to for two years. Knowing was never the thing you were missing. What you haven't had is 26 nights where the building happens on the call while somebody is sitting there with you and 400 other women are doing it at the same time.
Are you teaching me how to sell it, or just how to make it?
Both, and the selling is half the calendar. Weeks one and two we find your idea and pick the format. Weeks three and four are pricing, the words that sell it, your profile, your page, your content plan, the ask itself, and how to follow up when somebody goes quiet. Making something is the easy half. I'd be doing you no favors handing you a finished product and no idea how to get it in front of anybody.
Couldn't I just figure this out on my own for free?
You've been trying that for eleven months, and there's nothing wrong with you for it. The information has always been free. What isn't free is the order to do it in, somebody in the room the second you hit a decision you can't make alone, and a reason to open the laptop on a Tuesday you don't feel like it. That's what the $297 buys, and it's the only thing you were ever actually missing.
45 minutes a day for 30 days. I'm still working full time.
The sessions are in the evening on purpose, because you're still working. Most of the building happens on the call. Some nights there's something small to finish after, and you'll know the night before what it is, so you can plan around your Tuesday. Four Sundays are dark for catching up.
Thirty days from now something exists, or it's still in the Notes app.
You've done the eleven month version already. It's the same eleven months whether you're in here or not. Day 1 is Monday, October 12 and I'm going to be on that call either way.
Get in · $297 · or 4 × $89Doors close October 11 at 11:59 p.m. No extensions.
THE SOFT LAUNCH CHALLENGE
Meghan Kimberly · October 12 to November 10, 2026 · Income is never guaranteed for anyone.
